We are all guilty of it. Promoting our own way to help you activate your brand. Brand Activation. But what is it? And why are we are part of the conversation? (You know, photo booth people). 

What is Brand Activation?

It’s a marketing term, one that describes a specific kind of brand marketing. Though there are similar terms like brand awareness, brand activation has a specific purpose. Activating extends beyond bringing your brand to the attention of your audience.