Swatch Club X Video Production

Date: November 16, 2017
Venue: Perez Art Museum Miami
Client: Swatch Club

Last fall Swatch hosted, for their Swatch Club members, an exclusive event at the Perez Art Museum Miami Art Survival Fair Party in Miami, FL. This unique exhibit (Swatch Loves Art) included 19 exclusive artist special watches, as well as a live art design by artist Brian Butler. Swatch brought All Access Booth on board to capture this Brand Experience and create a photo booth to encourage guests to interact with their brand onsite.

To capture this event, All Access provided event photography services, a recap video of the highlights, and a time-lapse video of the live artist featured. The recap video and time-lapse video were designed for use on their social media channels and website. Posted on both the Swatch and Swatch Club Instagram accounts, the recap video had a total of 6,469 views. 

As well as capturing the event, All Access provided a custom branded photo booth. The backdrop was a custom design displaying the original art of one of the participating artists, Ian Davenport, a beautiful cascading combination of bright colors. 

Check out the time-lapse below! 

Want to know more about our video production? Reach out today!

Swatch x 3-Day Brand Activation

Date: February 10-12, 2017
Venue: Ft. Lauderdale Beach Park
Purpose: Three Day Brand Activation

Swatch hosted the Beach Volleyball Major Series in Ft. Lauderdale Beach Park on February 8-12, 2017, marking the opening of the 2017 FIVB World Tour calendar.  Over a 140,000 guests attended the event, enjoying the international tournament on the beautiful Ft. Lauderdale coast. Swatch, the primary sponsor of the event, brought All Access Booth on board for a 3-day Brand Activation campaign to encourage guests to interact with the Swatch brand on site and online.

In the Swatch pop-up tent, the All Access Booth team set up our in-house designed branded Jetson photo booth, ready to get guests pumped for the teams. Props were custom-made for the event on theme with the two major attractions of the weekend: beach and volleyball! Larger-than-life emojis were provided as guests took three photos, creating a GIF to share and photo strip for them to print. Photos were branded with the Swatch Major Series logo for the event. 

Photos were emailed to the guests, collecting a database of emails for the client and encouraging social share with an easy photo download to their phone.  Social sharing is an important part of a brand activation campaign, as this creates millions of impressions and shares through guests social accounts. Giving guests direct access to the images during the event also encourages them to share while still present, on various platforms and even in the future - #ThrowbackThursday!  

Bobbi Brown x Brand Activation

Date: January 28th, 2015
Venue: SOHO Beach House
Purpose: Two Day Brand Activation

Bobbi Brown Cosmetics of New York hosted a two day pop up event at the SoHo Beach House on Miami Beach bringing in bloggers, tastemakers, and socialites. Guests were treated to make up makeovers, new products, tips and a meet-and-greet with Bobbi Brown’s Director Of Artistry, Rogelio Reyna, all while enjoying cocktails and ocean views of the Atlantic.

Along with the bubbly, Tara, Ink, which assisted Bobbi Brown in the activation, appointed All Access Booth for guests to smile, print and post images from our in-house designed Jetson photo booth. For our part of the brand activation, we created GIFs and branded prints for guests to take home with them and post to social media, creating a great buzz. We also produced giant-size Bobbi Brown brush and lipstick props for guests to pose with, an idea they continued in other cities.

Our booth encouraged social sharing which was an important part of the brand activation. Printed photos were branded with the Bobbi Brown logo and thank you messages were sent via text to guests including the official hashtag (#BBMakeupLesson) along with their branded-overlay GIF to post.

Kipling x Brand Activation

Kipling along with Supermarket Creative produced HGTV's David Bromstad new luggage release event at the Aventura Mall. All Access Booth assisted in this brand activation providing the "passport" photo station and was even featured in the Kipling media reel of the event.

At our station, guests would take 3 photos which would become a GIF for social media posting with the official event hashtag (#KiplingMakeHappy). Then we would print a photo strip and guests would cut one photo to place in their Kipling passport and receive their first stamp. All Access also provided travel inspired props such as vintage pilot and stewards hats.

The activation included various stations inside the store and guests would collect stamps in their Kipling passport at each station to receive a gift bag at the end.

Watch the brand activation and All Access Booth in action below!

The David Bromstad x Kipling Collection launch party in Miami!